Our Story


At TODAE, our story began with an unbreakable bond between two brothers who were not only best friends but also each other's greatest allies. As we journeyed through life together, we discovered that the moments we shared, the challenges we overcame, and the love and values instilled by our dear mother held profound meaning. These experiences shaped us, teaching us the importance of being present in every fleeting moment that weaves the tapestry of our lives.

Guided by the belief that EVERY MOMENT COUNTS, we embarked on a mission to create more than just an apparel brand. TODAE is a testament to cherishing life's little joys, celebrating health, embracing love, and continually moving forward. We are not just a brand; we are a reminder to savor the now, learn from the past, and draw inspiration from the limitless possibilities of the future.

Our journey as brothers, complementing each other with unique skills and talents, became the foundation of TODAE's design philosophy. With every garment we create, we strive to reflect the essence of our shared experiences and values, making each piece a canvas that tells a story—a story of growth, connection, and the beauty of living in the moment.

In every piece, we embed the tagline, "EVERY MOMENT COUNTS". Sometimes it's boldly displayed, serving as a powerful declaration of our brand's purpose, while at other times, it's woven subtly, like a gentle whisper reminding you to treasure the present. With this simple yet profound message, we encourage our community to break free from the hustle of everyday life and find solace in the richness of the now.

TODAE is more than a brand; it's a movement that resonates with hearts worldwide. We believe that though the message may seem apparent, the busyness of life can often lead us to forget the importance of being fully present. But when we take a step back and embrace the beauty of every passing moment, we unlock a deeper appreciation for life's precious moments.

We aspire to inspire, not only through our apparel but also through our actions. Beyond the fabrics and designs, TODAE fosters a community that embodies the spirit of mindfulness, compassion, and growth. Together, we uplift one another, sharing stories of the transformative power of living in the present.

As we look to the future, our goals extend beyond making a mark in the fashion world. We aim to ignite a movement of individuals who wear TODAE with pride, knowing that they are part of something greater—a movement that fosters love, joy, and a deeper understanding of the human experience.

Join us on this incredible journey of appreciation, as we celebrate the beautiful mosaic of life, one moment at a time. TODAE - EVERY MOMENT COUNTS, and together, we will make every second matter.